Who we are
Our website address is: www.firstlithonia.com
Effective date: March 14, 2025
First Lithonia Medical Center (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how First Lithonia Medical Center collects, uses, and safeguards information about you, including when you interact with our website, opt-in to receive SMS messages, or use our services
Information We Collect
We may collect the following types of information when you interact with our website, services, or SMS messaging system:
1. Information You Provide Directly
- Phone number (only when voluntarily provided for appointment scheduling, inquiries, or SMS communication)
- Consent to receive SMS messages from us
- Name and basic contact details when booking an appointment or submitting a form
- Appointment and inquiry details to facilitate patient care
We do not store or retain phone numbers obtained through our “Text Us Now” button. This feature simply opens a messaging app and does not collect or store personal data.
2. Information Collected Automatically Online
We may collect certain technical information automatically when you visit our website, including:
- Device and browser type
- IP address
- Operating system version
- Phone carrier and manufacturer
- Application installations
- Push notification tokens
- Browsing behavior while using our website
- Referring URL (the website visited before accessing our site)
- Dates and times of visits
We use cookies and similar tracking technologies to analyze website activity, administer services, and gather demographic information. You can manage your cookie preferences through your browser settings. However, disabling cookies may limit the functionality of our services.
How We Use Your Information
We use the information we collect to:
- Facilitate appointment scheduling and confirmations
- Send SMS messages you have opted in to receive
- Provide updates, health reminders, and relevant content
- Personalize user experience and improve our services
- Analyze website usage trends and enhance functionality
- Respond to inquiries and improve patient communication
- Process payments, refunds, or service requests
- Ensure compliance with legal and regulatory requirements
- Prevent fraud, security threats, and unauthorized access
We do not share phone numbers or SMS consent data with third parties for marketing or promotional purposes.
SMS Messaging Consent & User Controls
By opting into our SMS communications, you agree to receive text messages from First Lithonia Medical Center related to:
- Appointment reminders and confirmations
- Important health updates or practice notifications
- Responses to patient inquiries initiated via text
User Rights:
- You may opt out at any time by replying “STOP”
- You can request assistance by replying “HELP”
- Message and data rates may apply based on your carrier
- Consent is not required to receive medical care or services
How We Share Your Information
We may share your information in the following circumstances:
- With service providers to facilitate appointment scheduling, SMS messaging, or operational services
- With third-party analytics services such as Google Analytics to understand website usage patterns
- As required by law to comply with legal obligations, subpoenas, or government requests
- During business transitions such as mergers, acquisitions, or restructuring
- With your consent when explicitly authorized by you
We take precautions to limit data sharing and ensure that any third parties handling personal data follow strict confidentiality and security protocols.
How We Protect Your Information
We implement security measures to protect personal information from unauthorized access, disclosure, or alteration, including:
- Encryption protocols to safeguard SMS communications
- Access controls restricting who can view sensitive data
- Regular security audits to prevent unauthorized access
No method of transmission or storage is completely secure. We encourage users to:
- Use strong passwords and avoid sharing login credentials
- Be cautious of phishing scams requesting sensitive information
- Report any suspicious activity related to personal data
Your Choices & Rights
You have the right to:
- Unsubscribe from promotional emails, phone calls, or SMS marketing
- Update and correct personal information
- Request deactivation of your account
To make any of these requests, please contact us using the details below.
Protecting Children’s Privacy
We do not knowingly collect personal information from children under 13 without parental consent. If you believe a child has provided personal data, please contact us immediately.
Links to Other Websites
Our website may link to third-party services, such as Healow for appointment scheduling. We are not responsible for the privacy practices of these external sites. Users should review their privacy policies before providing personal information.
Text Message Alerts
By opting in, you will receive SMS messages related to appointment scheduling and test results.
- To cancel SMS notifications, text “STOP” at any time. A confirmation message will be sent, and you will no longer receive messages.
- To request assistance, text “HELP” or contact us at 770-323-6458.
- Message and data rates may apply. The number of messages per appointment may vary.
International Visitors
Our services are hosted in the United States and intended for U.S.-based users. If you access our services from outside the U.S., you consent to data transfers to the U.S. for processing.
Privacy Policy Updates
We may update this Privacy Policy periodically. If material changes are made, users will be notified on our website before changes take effect.
How to Contact us
For any questions regarding this policy or privacy rights, please contact us at:
- Email: [email protected]
- Phone: 770-323-6458
- SMS Assistance: Text “HELP” to 770-323-6458
Compliance Notice
By clicking “Text Us Now” or scheduling an appointment via our booking link, you acknowledge and agree to the SMS messaging terms outlined in this policy.